Rob Rule

Why Comparing Builder Prices Can Tell You Less Than You Think

By Rob Rule / October 12, 2026 / Comments Off on Why Comparing Builder Prices Can Tell You Less Than You Think

Take the same idea for a new home to a volume builder and a custom builder and you can end up having two very different conversations about price. Both builders may be looking at the same number of bedrooms, the same block and the same general idea for the home. But they’re working from two […]

Before You Sign a Builder Contract, Ask These 4 Questions (Or Risk a Two-Year Delay on a Home That Should Take Eight Months)

By Rob Rule / September 7, 2026 / Comments Off on Before You Sign a Builder Contract, Ask These 4 Questions (Or Risk a Two-Year Delay on a Home That Should Take Eight Months)

If you’re about to sign a building contract, there’s something most homeowners never think to check: whether your builder actually has the capacity to start and finish your home when they say they will. It pains me to say it, but I’ve met families who were contract number 57 in a builder’s queue and had […]

Love the Kitchen in One Display Home and the Layout in Another?

By Rob Rule / August 3, 2026 / Comments Off on Love the Kitchen in One Display Home and the Layout in Another?

You walk into a display home and can already see where the couch would go. The children would have room to spread out. You can picture yourself using that kitchen on a normal day. Then you visit another display home and like its outdoor area better. A third has a bedroom arrangement that makes more […]

Five Years of Regret That’s the Cost of Building a Home for “Right Now”

By Rob Rule / July 6, 2026 / Comments Off on Five Years of Regret That’s the Cost of Building a Home for “Right Now”

I’ve been building custom homes for a long time, and the biggest problems I see have nothing to do with materials or climate performance. Actually, they come from building a home that suits who you are today, without thinking hard enough about who you’re becoming. See, life doesn’t stand still. And when a home isn’t […]

How Will Your Townsville Home Feel at 3 pm?

By Rob Rule / June 1, 2026 / Comments Off on How Will Your Townsville Home Feel at 3 pm?

You can look at a plan and imagine the view from the living room. It takes more thought to imagine the same room at 3 pm in a Townsville summer. Is the sun hitting the glass? Can you use the outdoor space? Where will the shade be when you actually want to sit outside? These […]

The Free Building Quote Looks Good. But What Home Does It Price?

By Rob Rule / May 4, 2026 / Comments Off on The Free Building Quote Looks Good. But What Home Does It Price?

The number looks achievable. Suddenly the block feels possible, the plans start taking shape and you can picture yourself living there. Then the decisions begin. You talk to the bank. You imagine the kitchen you want. You work out whether the outdoor area will suit how your family spends its weekends. But how much of […]

The $40,000 Saving That Didn’t Deliver the Home They Wanted

By Rob Rule / April 6, 2026 / Comments Off on The $40,000 Saving That Didn’t Deliver the Home They Wanted

At their workplace, I ran into someone we had previously spoken with about building their home. “Rob, we should have built with you,” they said. They had gone ahead with another builder after receiving a figure that appeared about $40,000 lower than ours. By the time their home was finished, they told me they had […]

Why Starting With Design Blows the Budget on Your Dream Home

By Rob Rule / March 9, 2026 / Comments Off on Why Starting With Design Blows the Budget on Your Dream Home

Most homeowners assume the smartest way to begin their dream home journey is with a designer. After all, if you own the plans, you own the process… right? Not necessarily.  In fact, starting with design blows the budget on your home. This “design-first” approach is one of the fastest ways to lose control. Again and […]

Why large building companies are failing… while small building companies are thriving!

By Rob Rule / April 4, 2023 / Comments Off on Why large building companies are failing… while small building companies are thriving!

The recent building company collapses have shattered the myth that the big companies are stronger and more likely to be in a position to ride out the challenges being faced in the industry. Far from being resilient, they have been the first to fall over and the failure of Pivotal Homes suggests that trend will […]

Holistic design wows judges

By Rob Rule / February 16, 2022 / Comments Off on Holistic design wows judges

Reef Coast Constructions has amassed an enviable reputation over their 16 years in business, with their performance in this year’s North Queensland Housing & Construction awards further confirmation of their team’s quality workmanship and exceptional delivery. Winning House of the Year, Individual Home from $450,000 up to $550,000, Best Residential Bathroom and the Trevor Mustey […]