building with ease The homeowners' guide to building with ease

Imagine building your dream home in Townsville...

What would your life be like waking up in your dream home?

We build homes in Townsville you'll love living in!

Unlike large project home building companies in Townsville, we tailor your new home specifically to you. You are provided with 24/7 access to your build and involve you through each stage of the building process. You will have the peace of mind that your new home is exactly what you’ve dreamed of. We are the Townsville builders you have been looking for!

About Us


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Thinking of building a new home in Townsville?



Build your dream home

With an emphasis on quality and practicality, our new homes are built specifically to exacting standards. We build up to a standard in Townsville not down to a price so that you and your family have the home you have always dreamed of to build your future memories.

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Why choose us as your Townsville builder

Built by Townsville locals using only the best materials, fixtures and fittings to support the highest standards of craftsmanship by our workers and trades your custom new home is constructed so that you have the peace of mind that it will stand the test of time. Our staff, consultants and local subcontractors uphold our quality building standards under the watchful eyes of our two owners and builders, Rob Rule and Cameron McInnes. Our quality standards have been awarded the Master Builders North Queensland Quality Workmanship Award in 2018 and 2021.

Our online client portal allows you to stay fully abreast of your custom new home build during construction. This free portal is our primary communication program which provides 24/7 access to your building file, progress photos, contract documents and messaging. You have free access on your digital devices anywhere you have internet access providing you transparency and direct access to your custom new home even if you are away from Townsville. You are also invited to meet your supervisor on site at regular occasions to inspect the construction of your custom new home.

A Master Builders Preliminary Agreement Contract in partnership with a Master Builders Fixed Price Building Contract for your new home is provided taking into account your agreed design, selections and inclusions. Our structured preliminary process, which is unique compared to other Townsville Builders, enables you to be completely involved in bringing your new home dream to life. By fully costing out all of the elements in your new home, we eliminate allowances, provisional sums and prime costs so that you know the exact cost of your new home that is tailored specifically to you, your family, your lifestyle, your budget and your block.

Reef Coast Constructions is owned and led by two qualified builders. You work directly with the builders from day one to bring your custom new home to life. By working directly with Rob Rule from the start, you have the confidence and peace of mind knowing that your home will be developed with the best building practices in design and construction and tailored specifically to you. Your home construction is personally supervised by Cameron McInnes to ensure the construction is of the highest standards. This unique client experience means no sales staff, no waiting for decisions, no fluff - just genuine, honest building advice to guide you through the building process. Our carpenters are personally trained by the owners and our team of specialist local trades and consultants follow the Reef Coast Construction core values and quality standards which have been awarded by Master Builders for the last four years in a row in Townsville.

50+ years combined building industry experience with Rob Rule & Cameron McInnes is leading the way in Townsville for the design and construction of your new custom home. As qualified carpenters and builders, their hands on experience ensures your custom new home is built to the highest standards. Having personally hand built many custom new homes in North Queensland, their knowledge and expertise ensures the team carries on the high levels of skills that have been developed over decades of working in the Townsville building industry so that you have the confidence that your new home is built right.

Your home is the largest single investment of your life and should not be taken lightly. You are not purchasing a t-shirt or a motor vehicle. The building of a new custom home is a unique hand crafted product. Our structured preliminary process is designed to tailor your custom new home specifically to you. Every detail of design, inclusions and fixtures are taken into account along with the specifics of your land, the Townsville climate and of course your budget. This makes your custom new home all about you so that you can move into your new home and create those life-long memories with your family. The full details of your home are provided in our Fixed Price Construction Proposal so that you know everything that is involved in the construction of your home. With detailed plans and scope of works, our team build your custom new home with the highest levels of skill and expertise.


Townsville Homes We've Built


Recent recognition of excellence


2021 House of the Year, Trevor Mustey Award for Quality Workmanship, Individual Home $450,000 - $550,000, Best Residential Bathroom

2020 Eagers Custom New Home – Individual Home up to $250,000

2019 Marshall Custom New Home – Individual Home up to $250,000

2018 Fairway Display Home - Trevor Mustey Award for Quality Workmanship


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